Privacy policy
The Niche Guy Ltd trading as Reflection (“Reflection”, “we”, “us”, or “our”) operates this website and online store. Our store is powered by Shopify, which enables us to provide our products and services to customers.
This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, create an account, place an order, subscribe to marketing communications, or otherwise interact with us.
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We may collect the following categories of personal information:
Information You Provide
- Name
- Billing address
- Shipping address
- Email address
- Telephone number
- Account login details (where you create an account)
- Information provided when contacting customer support
- Marketing preferences
Order and Payment Information
When you place an order, we collect information necessary to process your purchase, including:
- Order details
- Payment method details
- Transaction information
- Delivery information
Payment information is processed securely by our payment providers. We do not store full payment card details on our systems.
Automatically Collected Information
When you use our website, we may automatically collect:
- IP address
- Device information
- Browser type
- Operating system
- Website usage information
- Pages visited and interactions with the website
This information is collected through cookies and similar technologies.
2. Customer Accounts
If you create an account with Reflection, we will collect and store information necessary to manage your account, including your login credentials, order history, saved preferences, and account settings.
You are responsible for maintaining the confidentiality of your account credentials.
3. How We Use Your Information
We use personal information to:
Fulfil Orders and Provide Services
- Process and deliver orders
- Manage payments and refunds
- Provide customer support
- Manage customer accounts
- Process returns and exchanges
- Communicate about orders and deliveries
Improve Our Website and Services
- Understand how customers use our website
- Improve website functionality and performance
- Personalise your shopping experience
- Recommend products that may be relevant to you
Marketing Communications
Where permitted by law, we may send you marketing communications about our products, promotions, and updates.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.
Security and Fraud Prevention
We use personal information to:
- Protect our website and customers
- Detect and prevent fraud
- Verify customer identities where necessary
- Maintain the security of our services
Legal Compliance
We may use personal information to comply with legal obligations, respond to lawful requests, resolve disputes, and enforce our terms and policies.
4. Cookies and Similar Technologies
We use cookies and similar technologies to:
- Operate and maintain our website
- Remember your preferences
- Analyse website traffic and performance
- Improve user experience
- Deliver relevant advertising and marketing
Some cookies are essential for the website to function properly, while others help us understand how visitors use the site.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
5. Sharing Your Information
We may share personal information with trusted third parties where necessary to operate our business, including:
- Shopify, our ecommerce platform provider
- Payment processors
- Delivery and fulfilment providers
- IT and website service providers
- Analytics providers
- Marketing service providers
We may also disclose information:
- Where required by law
- To protect our legal rights
- In connection with a business sale, merger, acquisition, or restructuring
We do not sell your personal information.
6. Shopify
Our store is hosted on Shopify. Shopify processes personal information on our behalf and may also process certain information independently to provide, secure, and improve its services.
To learn more about Shopify’s privacy practices, please visit:
https://privacy.shopify.com
7. Data Retention
We retain personal information only for as long as necessary to:
- Provide our services
- Maintain customer accounts
- Comply with legal and regulatory obligations
- Resolve disputes
- Enforce agreements
When information is no longer required, it will be securely deleted or anonymised.
8. International Transfers
Some of our service providers, including Shopify, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK data protection laws, including approved contractual protections where required.
9. Your Rights Under UK GDPR
If you are located in the United Kingdom, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict or object to processing
- Withdraw consent where processing is based on consent
- Request transfer of your information to another provider
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details below.
10. Children’s Privacy
Our website and services are not directed at children under the age of 16, and we do not knowingly collect personal information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs.
Any updates will be posted on this page with a revised “Last Updated” date.
12. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
The Niche Guy Ltd trading as Reflection
Email: concierge@reflectionstore.co.uk